Koalifyed Joins P&G At The ANA Influencer Marketing Conference

On May 25th and 26th, the ANA will host its third annual Influencer Marketing Conference virtually, which will showcase creative campaigns across varying sectors and budgets. Koalifyed will join 500 marketing leaders and top influencer experts from major brands, agencies, and platforms to share the latest on measurement, innovation, new trends, and more.

Koalifyed Session:

Tuesday, May 25th at 3:20PM ET

FROM ATTENTION TO INTENTION: BUILDING MORE TRUST & CREDIBLE CONNECTIONS WITH THE HELP OF TECHNOLOGY

Influencer marketing has seen an undeniable surge over the last 12 months, as people continue to crave engaging brand experiences and digital content that feels connected to their own lives. But a lot has also been said about the, still, untapped potential of influencer marketing, and how the industry needs to focus on turning mass attention into real intention – and this starts with trust and credibility. In this session, led by emerging influencer marketing platform, Koalifyed, and P&G Beauty Chief Communications Officer and industry thought leader, Kelly Vanasse, we’ll dig into how the right strategy, the right partnerships and the right technology that can elevate and strengthen relationships across all stakeholders can ultimately drive more intention and outcomes from influencer marketing.

Speakers:

Charles Hu, CTO & Partner, Koalifyed

Kelly Vanasse, CCO/SVP, P&G Beauty, Grooming & Health

Check out the rest of the agenda here.